engage | lxp
Allwyn
The Challenge:
A platform fit for purpose
Having won The National Lottery contract for the next 10 years, Allwyn is setting the pace for a decade of seamless success. To pull it off, they’re undergoing huge transformation. Brand-new systems, tech, processes and more. All going live early 2025.
Our challenge? Initially, we were asked to deliver a Learner Management System (LMS) to house training for Allwyn’s employees – upskilling them for the company’s transformation. However, after a deep dive into their operational needs, we knew an LMS wouldn’t be enough. The real ask? Inspire and engage 2,200 employees with a comprehensive learning experience platform that can cut through the noise. No small feat.


The Solution:
Collaborating for transformational success
Everything had to come back to a positive and educational experience. One that would connect users to informative, accessible and innovative content. Bringing together modern design, efficient delivery and a people-first approach, we set about crafting an experience that would wow – and be super easy to use. Something that would go further and be more innovative than a traditional LMS.
First, we developed a gold-standard, digital Portal placing all transformation learning in one place. Secured by SSO, The Portal was built with data in mind and customisation at heart. We personalised the experience using four tiers. These enabled us to tailor the experience by role and team, delivering individual pathways that could share bespoke learner content as and when needed. Simple, no clutter. What’s more, we made it all trackable, truly accessible and included a Content Management System (CMS) that offers Allwyn full control. No techy expertise required!
The Results:
We hit the learner jackpot
In the end, we had a truly tailormade Learning Experience Platform people could count on. We even delivered an entire library of assets to complement the experience. A branded look and feel that unified every element of the Transformation Programme.
In three weeks, we saw nearly 4,000 visits to The Portal – achieving an average learner score of 4.35/5! A great start. Beyond numbers, our clients had some great things to say.
Lucy Walstone, Transformation Director and Leader at Allwyn, called our solution “truly unique”, adding that she’s thankful for our “innovation and hard work”. While Allwyn’s Head of Learning shared that we always “deliver a superior experience”.
One client even said our branding was “slick as…”. If that’s not a win, we don’t know what is!
