Long application processes are the bane of job seekers everywhere. When an application feels like it’s dragging on forever, it’s easy for even the best candidates to lose interest. The problem is, a drawn-out process often doesn’t reflect what it’s actually like to work at your company, and that can result in losing top talent.
Job seekers want a smooth, engaging experience: just like customers do. The key to keeping them excited through a long application process is transparency, good communication, and offering them something to stay engaged with. Here’s how to keep candidates on their toes and interested throughout.
Set clear expectations
The first thing candidates should see when they visit your careers page is a clear outline of what the hiring process looks like. How many stages are there? What kinds of interviews will they face? And most importantly, how long will it all take?
Be upfront about the timeline. If it’s going to take a while, explain why. But don’t dump a long paragraph of text on them. Keep it simple and visually appealing, use bullet points, icons, or even a timeline. That way, candidates know what to expect without feeling overwhelmed before they even start.
Keep the communication flowing
Think about how food delivery services keep you updated as your order progresses, candidates should get the same treatment. While you might not have the tech to automate every update, sending a quick message after each milestone (like when their application is received or when an interview is scheduled) shows that you’re engaged and respectful of their time.
Even small updates go a long way in keeping candidates motivated. It’s about letting them know they’re still in the game.
Content is your secret weapon
Your careers website is more than just a place to list job openings; it’s an opportunity to keep candidates engaged and excited about your company. Use content to show them what life at your company is really like and keep them interested while they wait.
Here are some ideas to spice up your careers site:
- Employee Stories and “Day in the Life” Videos: Let candidates see your team in action and get a taste of the culture at your company. Real stories from employees make everything feel more personal and authentic.
- Behind-the-Scenes Content: Share a peek into team-building events, office perks, or even office dog days. It’s about giving them a sense of the vibe and what they’re working toward.
- Career Development Highlights: Share content that showcases your commitment to employee growth—whether it’s through training programs, mentorship, or opportunities to advance.
- Application Tips: Help candidates feel prepared for the journey ahead with tips and tricks for each stage. It gives them the confidence to move through the process smoothly.
Rich content on your careers page is a great way to keep candidates interested, motivated, and connected to your company, even as they work through a lengthy process.
End the process on a high note
Once the process is over, whether they got the job or not, let candidates know what they gained from the experience. This could be feedback on their application, a deeper understanding of your company culture, or simply an appreciation for their time.
When candidates feel like the process has been valuable, even if they didn’t get the job, they’ll likely recommend your company to others and may even consider reapplying in the future. It’s all about leaving a lasting, positive impression.
Conclusion
A long application process doesn’t have to be a turnoff. Always try and set clear expectations, keeping communication open, and offer engaging content along the way, this way you can ensure that candidates remain excited and invested throughout. And when the process is over, making sure candidates walk away with something of value will help you build a positive reputation and keep top talent coming back.